Which is Better: Advertising or Public Relations?
Law firms have asked me whether they should undertake an advertising or public relations campaign. My response can be both or neither. The reason is that until a firm has done the basics involving...
View ArticleNJ Supreme Court Restores Advertising Sanity – Sorta
Since it may have implications on the ethics rules relating to marketing in many other states, and having covered Opinion 39 of the NJ Committee on Attorney Advertising here in several posts, I’m happy...
View ArticleDoes Your Firm Have a Marketing Cop?
If it doesn’t, it needs one. I’ve enjoyed Patrick Lamb’s posts over the years at In Search of Perfect Client Service; and have been remiss in not linking to them more recently. He had a post last month...
View ArticleMarketing vs. PR vs. Advertising
Some lawyers not trained in business still miss the distinction between various terms used in conjunction with the general term “marketing.” Marketing is a process not an activity. It consists of many...
View ArticleDon’t Let Your Advertising Raise False Expectations
I’m not a big fan of advertising for most firms. That’s because there are so many other things a firm can do first to effectively gain clients, but haven’t tried enough of. So, until they’ve done other...
View ArticleDon’t Waste Your Money On The Yellow Pages
There’s a great discussion over on LinkedIn’s Marketing the Law Firm group about the value of advertising in/on the Yellow Pages. I support most of the ideas or comments made there and suggest you take...
View ArticlePublicity vs. Advertising
It is not a bad idea to remind ourselves once and awhile about the differences between advertising and publicity. I’ve written on the topic several times and reference a couple of them with links...
View ArticleTop 10 Marketing Tips: No. 8 – Take a Reporter To Lunch
Developing relationships with reporters and editors is an excellent objective for lawyer-marketers. Your purpose is obvious. By getting to know media contacts (general, business and legal), they may...
View ArticleThe Best Advertising Is Free
It’s called publicity. When you or your firm gets mentioned in the media, and better if you are quoted, it’s instant credibility. And it’s FREE (unless you hire a PR agency to help) Regular advertising...
View ArticlePublicity vs. Advertising
It is not a bad idea to remind ourselves once and awhile about the differences between advertising and publicity. I’ve written on the topic several times and reference a couple of them with links...
View ArticleThe Best Advertising Is Free
It’s called publicity. When you or your firm gets mentioned in the media, and better if you are quoted, it’s instant credibility. And it’s FREE (unless you hire a PR agency to help) Regular advertising...
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